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4.9 (128 Reviews) • In Stock Snacks
4.9 (128 Reviews) • In Stock Snacks

Beetroot Murukku – Beetroot Chakli

Brighten your snack time with our Beetroot Murukku, a delightful twist on a beloved South Indian classic. These vibrant pink spirals are infused with the goodness of fresh beetroot, offering a subtly sweet and earthy flavour that perfectly complements the traditional crunchy texture. It’s a festive ...

Brighten your snack time with our Beetroot Murukku, a delightful twist on a beloved South Indian classic. These vibrant pink spirals are infused with the goodness of fresh beetroot, offering a subtly sweet and earthy flavour that perfectly complements the traditional crunchy texture. It’s a festive treat and a healthy everyday snack, bringing a joyful splash of colour and a wholesome taste reminiscent of grandmother’s kitchen, where creativity met tradition to delight everyone.

Our Beetroot Murukku is carefully handcrafted in small batches, ensuring each spiral is perfectly crispy. We use refined sunflower oil for frying, making them a healthier choice than many commercial snacks, with absolutely no palm oil. You won’t find any preservatives, artificial colours, or chemicals here; just wholesome ingredients blended with care. Our traditional methods, combined with FSSAI approved and GMP certified standards, guarantee a snack that’s both delicious and trustworthy for your family to enjoy.

Children and adults alike adore these colourful, crunchy murukkus, making them a family favourite for any time of day. They are a beloved choice for those seeking nourishing, homemade snacks without compromise, cherished by many. Over 7,000 customers across India and abroad delight in our traditional snacks. Bring home this cheerful and wholesome treat that truly tastes like it’s made with love. Try it today.

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FLAVOR & PAIRING GUIDE
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Crunchiness 30%
Earthiness 30%
Spice 20%
Tangy 20%
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From Where Amma Gets it

What Goes in & Where it comes from

Beetroot

Local Farms, Hyderabad

Sourced for its intense natural sweetness and deep ruby color. We use it to naturally color and flavor specific savory snacks, avoiding artificial red food dyes while adding an earthy sweetness.

Sesame

Warangal, Telangana

We use polished white sesame for snacks as they look attractive on darker fried items (like Chekkalu). They toast instantly when the dough hits the hot oil, adding a nutty pop.

Vamu

Indore, Madhya Pradesh

Essential for digestion in fried snacks. We use a high-grade variety with a strong thyme-like aroma. It is kneaded into the dough to prevent bloating and add a savory perfume.

Sunflower Oil

Hyderabad, Telangana

We strictly use Gold Drop for its high smoke point and neutral taste. It ensures that deep-fried snacks remain non-greasy and light, allowing the natural flavors of the dal and spices to shine without a heavy oily aftertaste.

Besan

Milled at Pickle Story Factory

We source premium channa dal and mill it in our own factory to a super-fine texture. This ensures absolute purity and a smooth, lump-free dough for sev and boondi, giving them a vibrant yellow color and a melt-in-the-mouth texture without the bitterness of stored flour.

Rice Flour

Milled at Pickle Story Factory

We mill our own flour in-house using premium "Jaya" or "MTU 1010" rice varieties sourced from the Godavari belt. Milling it fresh at our factory ensures the flour retains its natural sweetness and has zero moisture, guaranteeing snacks like Chekkalu and Murukku are exceptionally crispy.

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